min read
July 28, 2022
July 28, 2022
Expert Network

March Webinar ‘Curing the Infodemic’ - Meet Our Experts!

Meet our experts for the upcoming webinar 'Curing the Infodemic' - Sarah Adams, Liz Ashall-Payne and Gil Bashe

Medical misinformation has become a growing concern globally for healthcare providers and the corporate sector alike. Join our panel of experts as we deep dive into the world of medical content, and how companies, publishers, and media corporations can collaborate with healthcare professionals to navigate through the infodemic.

The event has now ended - you can view the recording here.

Meet Our Experts

Dr. Sarah Adams 

Dr. Sarah Adams is a physician and medical consultant advising med-tech and biotech companies on global expansion, operational excellence, and quality assurance. She leads international medical consulting projects providing services to Fortune 25 companies and has a special interest in the worldwide fight against COVID-19 digital misinformation. As a bilingual German-English speaker with clinical experience in the UK, Germany, Hong Kong, and the US, she is passionate about leveraging international clinician networks to advance world health. 

Dr. Adams earned her medical degree from the University of Oxford, completed specialty training at the Oxford Foundation School and the University of Louisville, and is board certified in General Pediatrics and Pediatric Hospital Medicine. She has over 15 years of experience as a clinician and held an academic appointment at the University of North Carolina for over 8 years. During her clinical work, Dr. Adams saw the importance of clinician input to the development, application, and expansion of digital and biotech products in order to maximize their potential to impact patients’ health.

She has acted as a scientific advisor for startups in the med-tech and medical device industries and currently serves as Director of Clinical Investigation for Momtech Inc. and Senior Clinical Operations Lead at Medcase. 

​​Liz Ashall-Payne

Liz Ashall-Payne is co-founder and CEO of ORCHA, the world’s leading provider of digital health accreditation and distribution services. A trained Speech and Language Therapist, for almost 20 years Liz led NHS transformation programmes, helping to unlock the power of digital across the UK and Europe. In 2015 Liz founded ORCHA, attracting investment from Sir Terry Leahy and Bill Currie. The organisation has grown exponentially, now providing digital health assessment and distribution services in eleven countries and in the UK to organisations in 50% of NHS regions.

ORCHA has won numerous awards, whilst Liz has been selected as a Tech Trailblazer by the BIMA 100, picked as a Healthcare IT Leader by the HIMSS Future 50, named Entrepreneur of the Year by the British Chamber of Commerce and has featured within the LDC top 50. Liz was appointed a NHS England NIA fellow, is a coach for the NHS England Clinical Entrepreneur program, a member of the OCS Advisory Board, the Tech UK Health and Social Care Council and is the Associate Vice Chair for Standards for the British Computing Society.

Gil Bashe 

Gil Bashe is Chair Global Health at FINN Partners, among the world’s leading communication agencies, and is ranked as one of the world’s leading digital health influencers. He is Medika Life editor-in-chief and an author for the platform’s EcoHealth and Health Opinion and Policy sections. Gil also hosts the HealthcareNOW Radio show Healthunabashed, writes for Health Tech World and is a member of the BeingWell editorial team on Medium. You can view his profile here.

What is an Infodemic?

An Infodemic is classified by the WHO as, “too much information, including false or misleading information, in digital and physical environments during a disease outbreak.” As seen through the onset of COVID-19, this can lead to massive bouts of public confusion, distrust in healthcare ecosystems, and harmful health outcomes.

Topics discussed included:

  • What is the infodemic and how did it start?
  • How do healthcare professionals and content platforms view the growing abundance of information online and how has it affected their work?
  • What responsibility do organizations have in the infodemic?
  • What policies or guidelines are in place to ensure that medical misinformation is identified and managed?
  • How can healthcare professionals work with organizations to to empower the public to make more informed health decisions with the current abundance of medical information?

In case you missed us, you can now watch the recording here.

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